http://blog.bfccomputing.com/articles/2008/05/29/google-target-me en-us 40 My God, It's Full of Source! <p>There&#8217;s some grumbling about that Google is going to start targeting media ads to people based on their search preferences.</p> <p>There&#8217;s only one thing to say about that: bring it on!</p> <p>Having just sat through a Clairol hair coloring commercial to view a short news clip, I can&#8217;t think of any less efficient use of anybody&#8217;s resources. I don&#8217;t have enough hair to even think about coloring, CNN&#8217;s paying for the bandwidth, Clairol is paying per impression - everybody&#8217;s time and money just got wasted, and some would say the planet just got a bit warmer.</p> <p>At least if it were an ad for Just for Men I&#8217;d at least be in the target market, but they&#8217;d do much better to try to sell me a Netflix Roku box, because I don&#8217;t think I can hold out much longer.</p> Thu, 29 May 2008 17:47:00 -0400 urn:uuid:99513c3f-1cfd-4a55-b758-2b40d991510f Bill McGonigle http://blog.bfccomputing.com/articles/2008/05/29/google-target-me Business Web Internet http://blog.bfccomputing.com/articles/trackback/4761